Targeting
Show the right paywall to the right user.
Charge US users $9, India users ₹199. Show a free trial to day-1 installs and a discount to day-30 hold-outs. All from one dashboard, no code changes needed.
Geo
pricing
Cohort
rules
Custom
traits
crxpay · demoIncoming request
User location detected
🇺🇸
United States
Routed to: Standard paywall
Paywall shown
Upgrade to Pro
$9 / month
Routed in 14 ms · edge decision, no round-trip
Live preview · paywall swaps as the user country changes
Three ways to target
Simple rules, meaningful results.
Every rule is a click in the dashboard. No feature flag file, no new extension build, no waiting for the Web Store.
What it does
By country
Price fairly around the world. A $9 plan in the US is a full tank of gas somewhere else.
Rule
if (user.country === "IN") show regionalPricing
Paywall shown
₹199 / month instead of $9
Segments that work
Six groups every extension has.
Copy these straight into your dashboard. Rename them, tweak them, or make your own. You will see lift on day one.
Power users
Rule
Opened extension 20+ times this week
Move
Show the yearly plan. They are the best candidates.
Sleepers
Rule
Installed 30+ days ago, never upgraded
Move
One-time 20% off coupon, 48 hour window.
New installs
Rule
First week of use
Move
Show the 7-day trial, no credit card needed.
Team seats
Rule
Email domain matches a company
Move
Offer the team plan with 5 seats built in.
Emerging markets
Rule
Country in crxpay regional list
Move
Local currency, local price, local payment methods.
Ex-trialists
Rule
Had a trial, never paid
Move
Ask why, then show a smaller plan at a lower price.
Why devs turn on targeting
One paywall fits nobody.
Real numbers from extensions that split their audience on crxpay in the last 90 days.
0%
Lift from regional pricing
in countries where $9 is too much
0 ms
Rule decision time
at the edge, before render
0
Traits you can target
country, device, plan, age, and more
0 SQL
Needed for any of this
it is all clicks
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